About AKYWEB.COM

Search Engine Optimization

Many web development companies believe that, once a website has been built, their job is done. This may be because Internet marketing is a quite different discipline, to the design and programming disciplines that would be central to most web development houses. Or perhaps they've simply not realised 'If you build it they will come' is simply a myth? Whatever the reason, at akyweb, we want our clients to see the return on their investment, and as such we've made sure Internet marketing is one of our core competencies.

akyweb works with its clients to create custom Internet marketing plans that fit their target audiences and suit their budgets. We combine our expertise in Internet marketing with our clients own knowledge of their businesses, to come up with individual marketing solutions, that ensure their target audiences find their websites, and ultimately, that their websites generate leads, enquiries and sales for their businesses. Whilst every client we take on requires a customised strategy, most encompass a combination of some of the following:

• Meta Tag Research And Development
  • Meta data is information about your website that is contained in the HTML code of it. The quality of your meta data will strongly influence your ranking with many of the search engines. We can research and generate relevant and highly searched-for meta data.
• Search Engine Submissions
  • Around 80% of all searches done online are done with the top 20 search engines. Most of these search engines require you submit your site to them, and it's generally accepted that ongoing submissions are necessary for high ranking. We can manage this ongoing submission process to ensure your site is continually indexed and ranked.
• Email hosting
  • Akyweb.com Pte Ltd own 1 email server as well as 1 real time back up email server, all this server is well protected by firewall, antivirus as well as anti spamming software.
• Paid Inclusion to Search Engines and Directories
  • Some of the more popular search engines and directories have now introduced a fee for inclusion. For example, Yahoo, which is generally considered the best-known directory worldwide, now charges businesses an annual fee. We can help you select which paid inclusion search engines and directories are important for your website, and then enable you to successfully submit to those.
• Regional and Niche Market Submissions
  • If your website is aimed at a particular country, niche, or specialist market, it makes good business sense to target these markets by submitting your site to specialist or country-specific directories and portals. We can ensure your online presence is strong within any applicable regional, niche or specialist markets.
• Traffic Analysis
  • Traffic analysis can tell you all about your website visitors - Where they come from, which phrases they search with, what pages they visit, or if even if they are first time or returning visitors. With this information, and our expert recommendations, you're in a position to make optimal strategic decisions about your website.
• Reciprocal Links
  • Link swapping has always been an important factor in web marketing. It's even more important that it was a couple of years ago, because it's now also considered a leading factor for improving positioning on numerous search engines, including the most important, Google. We can help you identify suitable link partners and set-up reciprocal links.
• Sales Promotions and Competitions
  • Through exciting and imaginative sales promotions and competitions, we can help you reach precise target markets and engage customers' attention, all for a fraction of the cost of traditional off-line campaigns.
• Sponsorship
  • We can help you set-up appropriate and high impact online sponsorships to create strong brand associations and increase brand awareness, with the right people, and in the right environment.
• Online Reputation Management
  • Do you have unhappy customers broadcasting their concerns online? Is your brand being misused on the Internet? In the digital age, businesses are often finding they need to include, in their marketing plans, managing their reputation. We can deliver business critical information on what is being said about your business, and how your brand is being used on the Internet, enabling you to be aware of any issues and take appropriate action.
• Viral Marketing
  • Viral Marketing, sometime referred to as 'word of mouse' marketing, is the online form of 'word of mouth' marketing. It is an extremely strong form of marketing, and the distribution routes the Internet has to offer, make it even more powerful. It is demanding, in terms of creativity, but the results of an effective Viral Marketing plan can be fantastic. With our help, you can capitalise on the vast potential of Viral Marketing.
• Advertising Campaigns
  • When you're paying 'per-view' to have your ads displayed, creating motivating banners, which both enhance your online brand, and generate quality 'click-thrus' is critical. Pay-Per-View isn't the only means of advertising online though. For example, the popular search engine, Google, offers a pay 'per-visitor' program, where your message is only advertised to your target market, and you only pay for 'click-thrus'. We can plan, place, monitor and provide a full post-campaign analysis for online ad campaigns.
• Email Marketing
  • Email can be an incredible marketing channel, but it is also an area where many companies fall down. A bad email marketing campaign or 'SPAMMING', i.e. sending bulk unsolicited email, can be a lot more damaging to a company than anything else. We can effectively and responsibly manage email marketing campaigns.

Website sales are directly proportional to traffic!

1. Get listed with the major search engines. Don't do it yourself - it is very time consuming and there are plenty of inexpensive ways to get it done.

2. Utilize traditional and internet-based news releases.

3. Engage in strategic mutual link development. This is quite important - This takes time but is worth the effort.

4. Participate in newsgroups.

5. Don't advertise - provide useful information. Let your "signature" do the advertising. Don't become a pest.

6. Answering machine, literature, business cards and stationary, traditional advertisements, etc. Have some T-shirts printed with your homepage on the front and URL on the back - they are great conversation starters.

7. Develop a newsletter. (Preferably e-mail based) This brings traffic ... and sales. Got a new product? Let your list know about it - at no cost.

8. Write articles for journals and periodicals that relate to what you do. Include a byline with your URL, of course.

9. Make sure you are using a "signature" with your e-mail and include your URL.